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Natural Connect People

Over the past 20 years, we dedicated to sourcing the best ingredients in Thailand and we will carry on in order to deliver the best products to everyone globally. We would like to grow our business while connecting farmers, employees and consumers together through the nature and building an ‘organic’ society to make the world and the environment better.

Natural
Connect
People

Over the past 20 years, we dedicated to sourcing the best ingredients in Thailand and we will carry on in order to deliver the best products to everyone globally. We would like to grow our business while connecting farmers, employees and consumers together through the nature and building an ‘organic’ society to make the world and the environment better.

Natural
Connect
People

Over the past 20 years, we dedicated to sourcing the best ingredients in Thailand and we will carry on in order to deliver the best products to everyone globally. We would like to grow our business while connecting farmers, employees and consumers together through the nature and building an ‘organic’ society to make the world and the environment better.

Phutawan

Back to 1999, a boy got up and prepared to go to school. While he was taking shower, he noticed a green soap bar that his mother bought for using in the family. A few thoughts that popped up in his mind at that time were

1. The whole family including his parents, sister, grandmother and himself used the same soap, showing that the target group of this soap was very broad and covered all genders and ages.
2. Soap was an exhaustible product and consumers needed to buy it repeatedly. and
3. His mother’s soap in the bathroom was not advertised, meaning that if the soap was good, it would create word of mouth by itself.

Due to these ideas, he decided to learn how to make soaps seriously. He turned his bedroom into a small soap laboratory. He began to do research from reading the books, talking to the experts, searching in the internet and doing experiments by mixing different herbs into his soaps. He continued doing it for over a year before getting the best soap for his mother who gave him the inspiration. She used the soap and was very impressed with it. This was the story making Chatchai decide to start Phutawan business.

Our Brand Story

After Chatchai was certain about his herbal soap’s quality, he started to think about branding. Initially, he had many names in his mind but none of them satisfied him. Until one day he traveled to Mae Hongson Province in the north of Thailand, he rode the motorcycle along the mountain and saw the golden ray of sunlight rising above the mountains. Such picturesque view in the morning empowered him with a good energy to start a new day and impressed him dearly.

Therefore, he decided to name his brand by combining two words: “Phu(khao)” (mountains) and “Tawan” (the sun). As mountains signifies a stability and the sun signifies the great power of the nature, the meaning of “Phutawan” is the great power from the nature that stabilizes life and soul.

Our Mission

We are committed to developing and producing high-quality, safe organic products while creating an organic society and sustainable environment by connecting farmers, employees and consumers through the nature.

Our Vision

To become Thailand’s No.1 natural and organic skincare and wellness brand.

To be recognized among top brands in Asia and grow internationally.

Our DNA

His intention to make the best soap for his mother 20 years ago has become a DNA of Phutawan products and services. We use the top quality ingredients from the best sources to ensure that our products are good and safe enough to make our family healthy and happy. Moreover, we do care that every of our production processes must minimize any impact on human beings, animals, society and environment.

The Founder

“Thailand is a tropical country with a diverse landscape. Due to the abundance of land and water resources as well as the suitable sunlight and fresh air, we can find unique vegetation and herbs which have a plenty of benefits for treatment and rejuvenation for health and wellness.

I am excited and happy every time I did the experiment and discovered new ingredients for our skincare and wellness products. I am grateful to everybody who has supported us like a family. The past 20 years flew fast with loads of smiles and pleasure.

We know there are new challenges waiting for us in the future, but we have a strong determination to develop top-quality organic products to serve our belief that ‘organic’ can make better change to the world. Starting from things we use in our daily life, we encourage farmers to earn a living from growing organic crops in order to protect them and local community from chemical.

Then, they can forward those raw material to ethical manufacturers to make hearty organic products before delivering to consumers. All of these are our simple supply chain that connects all stakeholders from upstream to downstream to build a long-term sustainable and environmentally-friendly society.”

Chatchai Wongmanaroj
Founder and Manager Director
Phutawan Herb and Cosmetic Co., Ltd

Chatchai Wongmanaroj
Founder and Manager Director
Phutawan Herb and Cosmetic Co., Ltd

“Thailand is a tropical country with a diverse landscape. Due to the abundance of land and water resources as well as the suitable sunlight and fresh air, we can find unique vegetation and herbs which have a plenty of benefits for treatment and rejuvenation for health and wellness.

I am excited and happy every time I did the experiment and discovered new ingredients for our skincare and wellness products. I am grateful to everybody who has supported us like a family. The past 20 years flew fast with loads of smiles and pleasure.

We know there are new challenges waiting for us in the future, but we have a strong determination to develop top-quality organic products to serve our belief that ‘organic’ can make better change to the world. Starting from things we use in our daily life, we encourage farmers to earn a living from growing organic crops in order to protect them and local community from chemical.

Then, they can forward those raw material to ethical manufacturers to make hearty organic products before delivering to consumers. All of these are our simple supply chain that connects all stakeholders from upstream to downstream to build a long-term sustainable and environmentally-friendly society.”

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